how a consistent brand creates a confident customer
Loving the consistency of a well-maintained brand the way I love searching for new dining options my partner will enjoy.
How to use AI without letting it use you
When it comes to building a meaningful, enduring brand identity, the professional designer still holds a clear advantage over generative AI.
A Graphic Designer's Case for Lived Experience When the Rules Keep Changing
In the face of recent technological shifts, I have spent a great deal of time reflecting on the time I’ve spent in this industry, the lessons I have learned over the years, and how they have shaped my creative processes as a designer.